Product classification
HS code for Flyers: 4901.10
Printed matter, in single sheets, whether or not folded.
Classification of flyers under HS 4901.10
Flyers are classified under HS code 4901.10, which covers printed matter in single sheets, whether or not folded. This classification is part of Chapter 49, which deals with products of the printing industry. The primary criteria for this code are that the item must be printed and consist of a single sheet of paper. This includes advertising circulars, leaflets, and informational flyers. The classification is based on the physical form (single sheet) rather than the specific content, although the content must be printed text or imagery. Even if the sheet is folded multiple times (such as a tri-fold brochure), it remains a single sheet and thus fits the criteria for 4901.10.
- Covers
- Advertising flyers and circulars
- Informational leaflets
- Single-sheet brochures (folded or unfolded)
- Handbills and pamphlets consisting of one sheet
- Printed notices for distribution
- Also under 4901.10
- IKEA instruction manuals (single sheets)
- McDonald's promotional flyers
- pharmaceutical package inserts
- concert posters
- election campaign leaflets
Codes often confused with 4901.10
Common mistake. Flyers are frequently misclassified under 4911.10, which covers "Commercial advertising material." While flyers are indeed advertising material, the specific provision in 4901.10 for "single sheets" takes precedence according to the rules of specificity in the HS system. Another common error is using 4821.10 for printed labels; however, labels are generally adhesive or intended for attachment to other products, whereas flyers are independent documents. If the flyer is bound into a multi-page booklet, it moves from 4901.10 to 4901.99.
Top exporters and importers of HS 490110 (the code used for flyers), 2025
In 2025, the largest exporter of HS 490110 (the code used for flyers) in UN Comtrade data was the Netherlands, with 31% of world exports; the largest importer in UN Comtrade data was the Netherlands, with 15% of world imports. Countries that did not report 2025 data are estimated from partner records, which can understate them.
Figures cover everything classified under HS 490110, not only flyers.
Top exporters 2025 · share of world exports
- 1 Netherlands $833M 31% of world exports
- 2 India $317M 12% of world exports
- 3 Germany $210M 7.8% of world exports
World total: $2.7B Reported figures on UN Comtrade ↗
Top importers 2025 · share of world imports
- 1 Netherlands $259M 15% of world imports
- 2 United States $137M 7.7% of world imports
- 3 Germany $130M 7.3% of world imports
World total: $1.8B Reported figures on UN Comtrade ↗
How these figures are built
109 countries reported 2025 trade to UN Comtrade in HS 2022, and their own totals are used. Countries that did not report are estimated from what other countries recorded trading with them. Those estimates miss trade with other non-reporting countries, so they can be low, and a non-reporting country can rank higher than shown or be missing from the list. World totals add both and leave out trade between two non-reporting countries. Figures are in current US dollars; reported imports are mostly valued CIF and exports FOB, and exports include re-exports. The UN Comtrade links show the underlying records; they can also list a few reporters left out here (regional groups and older HS editions).
Source: UN Comtrade (United Nations Statistics Division), 2025 annual data.
Brazil NCM code for flyers
Brazil classifies flyers under NCM 4901.10.00: HS 4901.10 with 00 added.
Source: Siscomex NCM table, updated Oct 2026. The Portuguese text on each NCM page is the official one.
EU Regulatory Requirements
This product category is subject to the EU Deforestation Regulation (EUDR). Importers must provide due diligence statements proving the product was not produced on deforested land after December 31, 2020.
This product is covered by the EU Timber Regulation (EUTR), requiring operators to exercise due diligence to minimize the risk of placing illegally harvested timber on the EU market.
Questions about flyers
What is the HS code for Flyers?
The HS code for Flyers is 490110 (Printed matter; in single sheets, whether or not folded). The standard HS code for printed flyers in single sheets is 4901.10.
How do I classify Flyers for customs?
Flyers is classified under HS code 490110 — Printed matter; in single sheets, whether or not folded. This is a 6-digit subheading level code.
What if the flyer is a multi-page booklet?
If the printed material consists of multiple pages bound together, it is classified under 4901.99 rather than 4901.10.
Which countries are the top exporters of flyers (HS 490110)?
In 2025, the top exporters of HS 490110 (the code used for flyers) in UN Comtrade data were the Netherlands ($833M, 31% of world exports), India ($317M) and Germany ($210M). World exports came to about $2.7B, adding countries' reported figures and partner-based estimates for those that did not report (UN Comtrade data). Countries that did not report 2025 data are estimated from partner records, which can understate them.
Which countries are the top importers of flyers (HS 490110)?
In 2025, the top importers of HS 490110 (the code used for flyers) in UN Comtrade data were the Netherlands ($259M, 15% of world imports), the United States ($137M) and Germany ($130M). World imports came to about $1.8B, adding countries' reported figures and partner-based estimates for those that did not report (UN Comtrade data). Countries that did not report 2025 data are estimated from partner records, which can understate them.
Is the HS code for Flyers the same in all countries?
The base HS code 490110 for Flyers is internationally standardized for the first 6 digits across 200+ countries. Individual countries may add additional digits for national tariff lines and specific classifications.
What is the NCM code for flyers in Brazil?
In Brazil, flyers (HS 490110) is classified under NCM 4901.10.00.