HS code · 6-digit subheading
HS Code 4901.10 – Printed matter; in single sheets, whether or not folded
HS code 4901.10 is the 6-digit subheading for printed matter, in single sheets, whether or not folded. It is used for flyers, leaflets, posters, single-sheet brochures and instruction sheets.
What HS 4901.10 covers
This HS code covers printed matter presented in single sheets, which may or may not be folded, but are not bound into books, brochures, or similar formats. This category is vital for various industries, including advertising, marketing, education, and general information dissemination. Major importers and exporters include printing companies, advertising agencies, educational institutions, and businesses requiring large volumes of promotional materials or informational inserts. The trade in these goods is characterized by high volume and often rapid turnaround times, driven by marketing campaigns, event promotions, and regulatory information updates. Key considerations include the quality of printing, paper type, and the content's language and regional relevance. The rise of digital media has impacted demand, but physical printed sheets remain essential for many applications, especially where a tangible presence is required. Compliance with regulations like EUDR and EUTR is increasingly important, ensuring the sustainable sourcing of paper.
- Covers
- Flyers
- Leaflets
- Posters
- Single-sheet brochures
- Instruction sheets
- Product inserts
- Single-page advertisements
- Concert programs
- Examples
- IKEA instruction manuals (single sheets)
- McDonald's promotional flyers
- pharmaceutical package inserts
- concert posters
- election campaign leaflets
Codes often confused with 4901.10
Common mistake. This code can be confused with 4911 (other printed matter, including trade advertising material) if the items are specifically for advertising and not considered "books, brochures, leaflets" in a broader sense. It's also distinct from 490199 if the sheets are intended to be part of a bound publication but are imported separately.
Top exporters and importers of HS code 490110, 2025
In 2025, the largest exporter of HS code 490110 in UN Comtrade data was the Netherlands, with 31% of world exports; the largest importer in UN Comtrade data was the Netherlands, with 15% of world imports. Countries that did not report 2025 data are estimated from partner records, which can understate them.
Top exporters 2025 · share of world exports
- 1 Netherlands $833M 31% of world exports
- 2 India $317M 12% of world exports
- 3 Germany $210M 7.8% of world exports
World total: $2.7B Reported figures on UN Comtrade ↗
Top importers 2025 · share of world imports
- 1 Netherlands $259M 15% of world imports
- 2 United States $137M 7.7% of world imports
- 3 Germany $130M 7.3% of world imports
World total: $1.8B Reported figures on UN Comtrade ↗
How these figures are built
109 countries reported 2025 trade to UN Comtrade in HS 2022, and their own totals are used. Countries that did not report are estimated from what other countries recorded trading with them. Those estimates miss trade with other non-reporting countries, so they can be low, and a non-reporting country can rank higher than shown or be missing from the list. World totals add both and leave out trade between two non-reporting countries. Figures are in current US dollars; reported imports are mostly valued CIF and exports FOB, and exports include re-exports. The UN Comtrade links show the underlying records; they can also list a few reporters left out here (regional groups and older HS editions).
Source: UN Comtrade (United Nations Statistics Division), 2025 annual data.
Brazil NCM code for 4901.10
Brazil does not split HS 4901.10: its NCM code is 4901.10.00.
All Brazil NCM codes in heading 49.01 →
Source: Siscomex NCM table, updated Oct 2026. The Portuguese text is official; the English is our translation.
EU Regulatory Requirements
This product category is subject to the EU Deforestation Regulation (EUDR). Importers must provide due diligence statements proving the product was not produced on deforested land after December 31, 2020.
This product is covered by the EU Timber Regulation (EUTR), requiring operators to exercise due diligence to minimize the risk of placing illegally harvested timber on the EU market.
Questions about HS 4901.10
What is HS code 490110?
HS code 490110 is a 6-digit subheading in the Harmonized System that covers: Printed matter; in single sheets, whether or not folded. This HS code covers printed matter presented in single sheets, which may or may not be folded, but are not bound into books, brochures, or similar formats. This category is vital for various industries, including advertising, marketing, education, and general information dissemination. Major importers and exporters include printing companies, advertising agencies, educational institutions, and businesses requiring large volumes of promotional materials or informational inserts. The trade in these goods is characterized by high volume and often rapid turnaround times, driven by marketing campaigns, event promotions, and regulatory information updates. Key considerations include the quality of printing, paper type, and the content's language and regional relevance. The rise of digital media has impacted demand, but physical printed sheets remain essential for many applications, especially where a tangible presence is required. Compliance with regulations like EUDR and EUTR is increasingly important, ensuring the sustainable sourcing of paper.
What products fall under HS code 490110?
Flyers, leaflets, posters, single-sheet brochures, instruction sheets, product inserts, single-page advertisements, concert programs
What are common misclassifications for HS code 490110?
This code can be confused with 4911 (other printed matter, including trade advertising material) if the items are specifically for advertising and not considered "books, brochures, leaflets" in a broader sense. It's also distinct from 490199 if the sheets are intended to be part of a bound publication but are imported separately.
Which countries are the top exporters of goods under HS code 490110?
In 2025, the top exporters of HS code 490110 in UN Comtrade data were the Netherlands ($833M, 31% of world exports), India ($317M) and Germany ($210M). World exports came to about $2.7B, adding countries' reported figures and partner-based estimates for those that did not report (UN Comtrade data). Countries that did not report 2025 data are estimated from partner records, which can understate them.
Which countries are the top importers of goods under HS code 490110?
In 2025, the top importers of HS code 490110 in UN Comtrade data were the Netherlands ($259M, 15% of world imports), the United States ($137M) and Germany ($130M). World imports came to about $1.8B, adding countries' reported figures and partner-based estimates for those that did not report (UN Comtrade data). Countries that did not report 2025 data are estimated from partner records, which can understate them.
How is HS code 490110 structured?
HS code 490110 is a 6-digit subheading under the Harmonized System. The first 2 digits (49) identify the chapter, digits 3-4 (01) identify the heading, and digits 5-6 (10) specify the subheading. This code is standardized globally by the World Customs Organization.
What is the Brazil NCM code for HS code 490110?
In Brazil, HS code 490110 is NCM 4901.10.00. The last two digits are 00 because Brazil does not split this HS code further.