HS code · 6-digit subheading
HS Code 4911.10 – Printed matter; trade advertising material, commercial catalogues and the like
HS code 4911.10 is the 6-digit subheading for printed matter, trade advertising material, commercial catalogues and the like. It is used for product brochures, commercial catalogues, promotional flyers, advertising leaflets and company annual reports.
What HS 4911.10 covers
This code specifically covers printed materials used for trade advertising, commercial catalogues, and similar promotional items. These goods are designed to market products, services, or businesses, providing information to potential customers or clients. International trade in this category is driven by global marketing efforts, trade shows, and the need for physical promotional collateral. Importers are typically businesses across all sectors, marketing agencies, and event organizers acquiring brochures, flyers, and catalogues for their campaigns. Exporters are primarily commercial printing houses, advertising agencies, and specialized marketing material producers. Key aspects include print quality, design effectiveness, paper choice, and the volume of production, which can range from small batches to millions of copies. While digital marketing is prevalent, physical advertising materials remain crucial for many industries, especially in direct mail, retail, and B2B contexts.
- Covers
- Product brochures
- Commercial catalogues
- Promotional flyers
- Advertising leaflets
- Company annual reports
- Trade show handouts
- Direct mailers
- Restaurant menus
- Examples
- IKEA catalogues
- car dealership brochures
- travel agency leaflets
- corporate event programs
- fashion lookbooks
Codes often confused with 4911.10
Common mistake. This code can be confused with 4901 (Printed books, brochures, leaflets) if the material is more substantial and book-like, but the key differentiator is the explicit advertising/commercial purpose here, and with 491199 (Other printed matter) if the advertising nature is not explicit.
Top exporters and importers of HS code 491110, 2025
In 2025, the largest exporter of HS code 491110 in UN Comtrade data was Germany, with 16% of world exports; the largest importer in UN Comtrade data was Germany, with 12% of world imports. Countries that did not report 2025 data are estimated from partner records, which can understate them.
Top exporters 2025 · share of world exports
- 1 Germany $547M 16% of world exports
- 2 China $401M 12% of world exports
- 3 Poland $333M 9.6% of world exports
World total: $3.5B Reported figures on UN Comtrade ↗
Top importers 2025 · share of world imports
- 1 Germany $382M 12% of world imports
- 2 United States $334M 11% of world imports
- 3 France $260M 8.5% of world imports
World total: $3.1B Reported figures on UN Comtrade ↗
How these figures are built
109 countries reported 2025 trade to UN Comtrade in HS 2022, and their own totals are used. Countries that did not report are estimated from what other countries recorded trading with them. Those estimates miss trade with other non-reporting countries, so they can be low, and a non-reporting country can rank higher than shown or be missing from the list. World totals add both and leave out trade between two non-reporting countries. Figures are in current US dollars; reported imports are mostly valued CIF and exports FOB, and exports include re-exports. The UN Comtrade links show the underlying records; they can also list a few reporters left out here (regional groups and older HS editions).
Source: UN Comtrade (United Nations Statistics Division), 2025 annual data.
Brazil NCM codes for 4911.10 2
Brazil splits HS 4911.10 into 2 NCM codes, Mercosur's 8-digit tariff lines.
- 4911.10.10 Trade ads with technical info on extra-zone goodsQue contenham informações relativas ao funcionamento, manutenção, reparo ou utilização de máquinas, aparelhos, veículos e outras mercadorias de origem extrazona
- 4911.10.90 Other trade advertising and commercial cataloguesOutros
All Brazil NCM codes in heading 49.11 →
Source: Siscomex NCM table, updated Oct 2026. The Portuguese text is official; the English is our translation.
EU Regulatory Requirements
This product category is subject to the EU Deforestation Regulation (EUDR). Importers must provide due diligence statements proving the product was not produced on deforested land after December 31, 2020.
This product is covered by the EU Timber Regulation (EUTR), requiring operators to exercise due diligence to minimize the risk of placing illegally harvested timber on the EU market.
Questions about HS 4911.10
What is HS code 491110?
HS code 491110 is a 6-digit subheading in the Harmonized System that covers: Printed matter; trade advertising material, commercial catalogues and the like. This code specifically covers printed materials used for trade advertising, commercial catalogues, and similar promotional items. These goods are designed to market products, services, or businesses, providing information to potential customers or clients. International trade in this category is driven by global marketing efforts, trade shows, and the need for physical promotional collateral. Importers are typically businesses across all sectors, marketing agencies, and event organizers acquiring brochures, flyers, and catalogues for their campaigns. Exporters are primarily commercial printing houses, advertising agencies, and specialized marketing material producers. Key aspects include print quality, design effectiveness, paper choice, and the volume of production, which can range from small batches to millions of copies. While digital marketing is prevalent, physical advertising materials remain crucial for many industries, especially in direct mail, retail, and B2B contexts.
What products fall under HS code 491110?
Product brochures, commercial catalogues, promotional flyers, advertising leaflets, company annual reports, trade show handouts, direct mailers, restaurant menus
What are common misclassifications for HS code 491110?
This code can be confused with 4901 (Printed books, brochures, leaflets) if the material is more substantial and book-like, but the key differentiator is the explicit advertising/commercial purpose here, and with 491199 (Other printed matter) if the advertising nature is not explicit.
Which countries are the top exporters of goods under HS code 491110?
In 2025, the top exporters of HS code 491110 in UN Comtrade data were Germany ($547M, 16% of world exports), China ($401M) and Poland ($333M). World exports came to about $3.5B, adding countries' reported figures and partner-based estimates for those that did not report (UN Comtrade data). Countries that did not report 2025 data are estimated from partner records, which can understate them.
Which countries are the top importers of goods under HS code 491110?
In 2025, the top importers of HS code 491110 in UN Comtrade data were Germany ($382M, 12% of world imports), the United States ($334M) and France ($260M). World imports came to about $3.1B, adding countries' reported figures and partner-based estimates for those that did not report (UN Comtrade data). Countries that did not report 2025 data are estimated from partner records, which can understate them.
How is HS code 491110 structured?
HS code 491110 is a 6-digit subheading under the Harmonized System. The first 2 digits (49) identify the chapter, digits 3-4 (11) identify the heading, and digits 5-6 (10) specify the subheading. This code is standardized globally by the World Customs Organization.
What is the Brazil NCM code for HS code 491110?
Brazil splits HS code 491110 into 2 NCM codes: 4911.10.10 (Trade ads with technical info on extra-zone goods), 4911.10.90 (Other trade advertising and commercial catalogues). The first 6 digits of each match the HS code.