Product classification
HS code for Puffed cereals: 1904.10
Food preparations, obtained by the swelling or roasting of cereals or cereal products.
Classification of puffed cereals under HS 1904.10
Puffed cereals are classified under HS code 190410. This code is situated within Chapter 19, which covers preparations of cereals, flour, starch, or milk, and pastrycooks' products. Heading 1904 specifically addresses prepared foods obtained by the swelling or roasting of cereals or cereal products (for example, corn flakes). The classification 190410 is dedicated to these puffed or roasted products. The process of "puffing" involves heating the grain under pressure and then rapidly releasing that pressure, or roasting the grain until it expands. This mechanical and thermal transformation changes the product from a raw agricultural commodity (Chapter 10) into a prepared food product, which is why it is classified in Chapter 19. This applies regardless of whether the cereal is intended to be eaten with milk as a breakfast food or as a dry snack.
- Covers
- Puffed rice (ready to eat)
- Corn flakes
- Puffed wheat
- Toasted oat cereals
- Roasted grain breakfast cereals
- Also under 1904.10
- Kellogg's Rice Krispies
- General Mills Kix
- Quaker Puffed Wheat
- Nature Valley Granola (some puffed varieties)
Codes often confused with 1904.10
Common mistake. Puffed cereals are often misclassified under HS code 1006 (for rice) or 1005 (for corn) in their raw forms. However, once the grain has been puffed or roasted, it must move to 1904. Another common error is confusing 190410 with 190420. While 190410 is for puffed or roasted cereals, 190420 is for prepared foods obtained from unroasted cereal flakes or from mixtures of unroasted cereal flakes and roasted cereal flakes (like certain types of muesli). If the product is coated in chocolate, it may even be diverted to Chapter 18 (1806) depending on the cocoa content.
Top exporters and importers of HS 190410 (the code used for puffed cereals), 2025
In 2025, the largest exporter of HS 190410 (the code used for puffed cereals) in UN Comtrade data was Germany, with 10% of world exports; the largest importer in UN Comtrade data was the United States, with 8.7% of world imports. Countries that did not report 2025 data are estimated from partner records, which can understate them.
Figures cover everything classified under HS 190410, not only puffed cereals.
Top exporters 2025 · share of world exports
- 1 Germany $619M 10% of world exports
- 2 Poland $582M 9.7% of world exports
- 3 United States $511M 8.5% of world exports
World total: $6.0B Reported figures on UN Comtrade ↗
Top importers 2025 · share of world imports
- 1 United States $521M 8.7% of world imports
- 2 Canada $508M 8.5% of world imports
- 3 Germany $415M 7.0% of world imports
World total: $6.0B Reported figures on UN Comtrade ↗
How these figures are built
109 countries reported 2025 trade to UN Comtrade in HS 2022, and their own totals are used. Countries that did not report are estimated from what other countries recorded trading with them. Those estimates miss trade with other non-reporting countries, so they can be low, and a non-reporting country can rank higher than shown or be missing from the list. World totals add both and leave out trade between two non-reporting countries. Figures are in current US dollars; reported imports are mostly valued CIF and exports FOB, and exports include re-exports. The UN Comtrade links show the underlying records; they can also list a few reporters left out here (regional groups and older HS editions).
Source: UN Comtrade (United Nations Statistics Division), 2025 annual data.
Brazil NCM code for puffed cereals
Brazil classifies puffed cereals under NCM 1904.10.00: HS 1904.10 with 00 added.
Source: Siscomex NCM table, updated Oct 2026. The Portuguese text on each NCM page is the official one.
Questions about puffed cereals
What is the HS code for Puffed cereals?
The HS code for Puffed cereals is 190410 (Food preparations; obtained by the swelling or roasting of cereals or cereal products). The HS code for puffed or roasted breakfast cereals is 190410.
How do I classify Puffed cereals for customs?
Puffed cereals is classified under HS code 190410 — Food preparations; obtained by the swelling or roasting of cereals or cereal products. This is a 6-digit subheading level code.
Are granola bars classified under this code?
Generally no; granola bars are often classified under 190420 or 190490 depending on their composition and whether the cereals are roasted or unroasted.
Which countries are the top exporters of puffed cereals (HS 190410)?
In 2025, the top exporters of HS 190410 (the code used for puffed cereals) in UN Comtrade data were Germany ($619M, 10% of world exports), Poland ($582M) and the United States ($511M). World exports came to about $6.0B, adding countries' reported figures and partner-based estimates for those that did not report (UN Comtrade data). Countries that did not report 2025 data are estimated from partner records, which can understate them.
Which countries are the top importers of puffed cereals (HS 190410)?
In 2025, the top importers of HS 190410 (the code used for puffed cereals) in UN Comtrade data were the United States ($521M, 8.7% of world imports), Canada ($508M) and Germany ($415M). World imports came to about $6.0B, adding countries' reported figures and partner-based estimates for those that did not report (UN Comtrade data). Countries that did not report 2025 data are estimated from partner records, which can understate them.
Is the HS code for Puffed cereals the same in all countries?
The base HS code 190410 for Puffed cereals is internationally standardized for the first 6 digits across 200+ countries. Individual countries may add additional digits for national tariff lines and specific classifications.
What is the NCM code for puffed cereals in Brazil?
In Brazil, puffed cereals (HS 190410) is classified under NCM 1904.10.00.