HS code · 6-digit subheading

HS Code 1904.10 – Food preparations; obtained by the swelling or roasting of cereals or cereal products

HS code 1904.10 is the 6-digit subheading for food preparations, obtained by the swelling or roasting of cereals or cereal products. It is used for puffed rice, puffed wheat, corn puffs, roasted corn flakes and puffed quinoa.

What HS 1904.10 covers

This HS code covers food preparations obtained by the swelling or roasting of cereals or cereal products, primarily encompassing a vast array of breakfast cereals. This segment of the food industry is characterized by high volume and global reach, with major players dominating the market. Products range from puffed rice and wheat to roasted corn flakes, catering to consumer demand for convenient, ready-to-eat breakfast options. Trade flows from large-scale manufacturing hubs to retail markets worldwide. Innovation in this sector often focuses on health trends, such as reduced sugar, added fiber, and fortified options. The processing method of 'swelling or roasting' is the defining characteristic for classification.

Covers
  • Puffed rice
  • Puffed wheat
  • Corn puffs
  • Roasted corn flakes
  • Puffed quinoa
  • Puffed millet
  • Puffed barley
Examples
  • Kellogg's Rice Krispies
  • General Mills Kix
  • Quaker Puffed Wheat
  • Nature Valley Granola (some puffed varieties)

Codes often confused with 1904.10

Common mistake. Can be confused with unroasted cereal flakes (190420) or even raw cereals (Chapter 10) if the 'swelling or roasting' processing isn't clearly identified. It's distinct from muesli which often contains unroasted flakes.

Top exporters and importers of HS code 190410, 2025

In 2025, the largest exporter of HS code 190410 in UN Comtrade data was Germany, with 10% of world exports; the largest importer in UN Comtrade data was the United States, with 8.7% of world imports. Countries that did not report 2025 data are estimated from partner records, which can understate them.

Top exporters 2025 · share of world exports

  1. 1 Germany $619M
  2. 2 Poland $582M
  3. 3 United States $511M

World total: $6.0B Reported figures on UN Comtrade ↗

Top importers 2025 · share of world imports

  1. 1 United States $521M
  2. 2 Canada $508M
  3. 3 Germany $415M

World total: $6.0B Reported figures on UN Comtrade ↗

How these figures are built

109 countries reported 2025 trade to UN Comtrade in HS 2022, and their own totals are used. Countries that did not report are estimated from what other countries recorded trading with them. Those estimates miss trade with other non-reporting countries, so they can be low, and a non-reporting country can rank higher than shown or be missing from the list. World totals add both and leave out trade between two non-reporting countries. Figures are in current US dollars; reported imports are mostly valued CIF and exports FOB, and exports include re-exports. The UN Comtrade links show the underlying records; they can also list a few reporters left out here (regional groups and older HS editions).

Source: UN Comtrade (United Nations Statistics Division), 2025 annual data.

Brazil NCM code for 1904.10

Brazil does not split HS 1904.10: its NCM code is 1904.10.00.

  1. 1904.10.00 Puffed or roasted cereal productsProdutos à base de cereais, obtidos por expansão ou por torrefação

All Brazil NCM codes in heading 19.04 →

Source: Siscomex NCM table, updated Oct 2026. The Portuguese text is official; the English is our translation.

Questions about HS 1904.10

What is HS code 190410?

HS code 190410 is a 6-digit subheading in the Harmonized System that covers: Food preparations; obtained by the swelling or roasting of cereals or cereal products. This HS code covers food preparations obtained by the swelling or roasting of cereals or cereal products, primarily encompassing a vast array of breakfast cereals. This segment of the food industry is characterized by high volume and global reach, with major players dominating the market. Products range from puffed rice and wheat to roasted corn flakes, catering to consumer demand for convenient, ready-to-eat breakfast options. Trade flows from large-scale manufacturing hubs to retail markets worldwide. Innovation in this sector often focuses on health trends, such as reduced sugar, added fiber, and fortified options. The processing method of 'swelling or roasting' is the defining characteristic for classification.

What products fall under HS code 190410?

Puffed rice, puffed wheat, corn puffs, roasted corn flakes, puffed quinoa, puffed millet, puffed barley

What are common misclassifications for HS code 190410?

Can be confused with unroasted cereal flakes (190420) or even raw cereals (Chapter 10) if the 'swelling or roasting' processing isn't clearly identified. It's distinct from muesli which often contains unroasted flakes.

Which countries are the top exporters of goods under HS code 190410?

In 2025, the top exporters of HS code 190410 in UN Comtrade data were Germany ($619M, 10% of world exports), Poland ($582M) and the United States ($511M). World exports came to about $6.0B, adding countries' reported figures and partner-based estimates for those that did not report (UN Comtrade data). Countries that did not report 2025 data are estimated from partner records, which can understate them.

Which countries are the top importers of goods under HS code 190410?

In 2025, the top importers of HS code 190410 in UN Comtrade data were the United States ($521M, 8.7% of world imports), Canada ($508M) and Germany ($415M). World imports came to about $6.0B, adding countries' reported figures and partner-based estimates for those that did not report (UN Comtrade data). Countries that did not report 2025 data are estimated from partner records, which can understate them.

How is HS code 190410 structured?

HS code 190410 is a 6-digit subheading under the Harmonized System. The first 2 digits (19) identify the chapter, digits 3-4 (04) identify the heading, and digits 5-6 (10) specify the subheading. This code is standardized globally by the World Customs Organization.

What is the Brazil NCM code for HS code 190410?

In Brazil, HS code 190410 is NCM 1904.10.00. The last two digits are 00 because Brazil does not split this HS code further.