HS code · 4-digit heading

HS Code 49.09 – Printed or illustrated postcards; printed cards bearing personal greetings, messages or announcements, whether or not illustrated, with or without envelopes or trimmings

What HS 49.09 covers

Heading 4909 covers 'Printed or illustrated postcards; printed cards bearing personal greetings, messages or announcements, whether or not illustrated, with or without envelopes or trimmings.' This classification is dedicated to various forms of printed cards primarily intended for personal communication, celebration, or announcement. Its scope includes traditional picture postcards, a vast array of greeting cards for occasions like birthdays, holidays, and anniversaries, as well as announcement cards for events such as weddings, births, or graduations. The inclusion of 'with or without envelopes or trimmings' ensures comprehensive coverage of card sets that might include ribbons, glitter, or coordinated envelopes. This heading specifically excludes blank cards, playing cards (classified under 9504), or business cards (often 4911 if not primarily for personal greeting). Accurate classification under 4909 is vital for trade compliance, affecting applicable tariffs, import duties, and adherence to any specific labeling or packaging requirements for stationery products. As a core component of Chapter 49, which focuses on printed matter, this heading reflects the significant role of personalized printed communication in global trade and consumer markets, underscoring its cultural and commercial importance in celebrating life's milestones.

Covers
  • Scenic picture postcards
  • Birthday greeting cards
  • Christmas holiday cards
  • Wedding invitation sets
  • Baby shower announcement cards
  • Sympathy cards
  • Thank-you notes
  • Valentine's Day cards
  • Graduation announcement cards
  • Mother's Day cards
  • Father's Day cards
  • Get-well cards
  • Blank art postcards for printing
  • Religious festival cards
  • Boxed stationery sets with greeting cards
  • Corporate holiday cards
  • Personalized photo cards
  • Engagement party invitations
  • Anniversary cards
  • Cultural event postcards
  • Souvenir postcards
  • Thank you card packs
  • Condolence cards
  • New home cards
  • Congratulations cards.
Examples

A large greeting card publisher in the UK imports millions of printed Christmas cards from manufacturers in China, shipped via container vessels to meet seasonal demand ahead of the holiday rush. A US stationery brand sources elaborate wedding invitation suites, complete with embossed cards, envelopes, and decorative trimmings, from specialized printers in India, often air freighted for custom orders requiring intricate craftsmanship. Tour operators in France purchase bulk quantities of scenic postcards depicting local landmarks and attractions from printers in Spain, transported by road for distribution to tourist shops. An Australian online retailer imports unique, handcrafted birthday cards from small artisans in Vietnam, typically shipped in smaller batches via postal services or courier, catering to niche markets seeking artisanal goods.

Subheadings under 49.09 1

Codes often confused with 49.09

Common mistake. Common misclassification issues for 4909 arise when the 'greeting/message/announcement' function is not clearly defined. Traders might incorrectly classify generic printed cards as other printed matter (4911) if they lack a specific greeting purpose. Similarly, cards that incorporate minor calendar elements, but whose primary function is a greeting, could be mistakenly placed under calendars (4910). Additionally, very small cards attached to gifts might be confused with labels (4821), although labels primarily serve for identification rather than conveying a personal message or announcement.

Top exporters and importers of HS code 4909, 2025

In 2025, the largest exporter of HS code 4909 in UN Comtrade data was China, with 42% of world exports; the largest importer in UN Comtrade data was the United States, with 32% of world imports. Countries that did not report 2025 data are estimated from partner records, which can understate them.

Top exporters 2025 · share of world exports

  1. 1 China $349M
  2. 2 Vietnam* ~$94M
  3. 3 United Kingdom $74M

World total: $836M Reported figures on UN Comtrade ↗

Top importers 2025 · share of world imports

  1. 1 United States $265M
  2. 2 Germany $81M
  3. 3 United Kingdom $80M

World total: $839M Reported figures on UN Comtrade ↗

How these figures are built

109 countries reported 2025 trade to UN Comtrade in HS 2022, and their own totals are used. Countries marked * did not, so their figures add up what other countries recorded trading with them, and their exports are valued at buyers' CIF prices. Those estimates miss trade with other non-reporting countries, so they can be low, and a non-reporting country can rank higher than shown or be missing from the list. World totals add both and leave out trade between two non-reporting countries. Figures are in current US dollars; reported imports are mostly valued CIF and exports FOB, and exports include re-exports. The UN Comtrade links show the underlying records; they can also list a few reporters left out here (regional groups and older HS editions).

Source: UN Comtrade (United Nations Statistics Division), 2025 annual data.

EU Regulatory Requirements

This product category is subject to the EU Deforestation Regulation (EUDR). Importers must provide due diligence statements proving the product was not produced on deforested land after December 31, 2020.

This product is covered by the EU Timber Regulation (EUTR), requiring operators to exercise due diligence to minimize the risk of placing illegally harvested timber on the EU market.

Questions about HS 49.09

What is HS code 4909?

HS code 4909 is a 4-digit heading in the Harmonized System that covers: Printed or illustrated postcards; printed cards bearing personal greetings, messages or announcements, whether or not illustrated, with or without envelopes or trimmings. Heading 4909 covers 'Printed or illustrated postcards; printed cards bearing personal greetings, messages or announcements, whether or not illustrated, with or without envelopes or trimmings.' This classification is dedicated to various forms of printed cards primarily intended for personal communication, celebration, or announcement. Its scope includes traditional picture postcards, a vast array of greeting cards for occasions like birthdays, holidays, and anniversaries, as well as announcement cards for events such as weddings, births, or graduations. The inclusion of 'with or without envelopes or trimmings' ensures comprehensive coverage of card sets that might include ribbons, glitter, or coordinated envelopes. This heading specifically excludes blank cards, playing cards (classified under 9504), or business cards (often 4911 if not primarily for personal greeting). Accurate classification under 4909 is vital for trade compliance, affecting applicable tariffs, import duties, and adherence to any specific labeling or packaging requirements for stationery products. As a core component of Chapter 49, which focuses on printed matter, this heading reflects the significant role of personalized printed communication in global trade and consumer markets, underscoring its cultural and commercial importance in celebrating life's milestones.

What products fall under HS code 4909?

Scenic picture postcards, birthday greeting cards, Christmas holiday cards, wedding invitation sets, baby shower announcement cards, sympathy cards, thank-you notes, Valentine's Day cards, graduation announcement cards, Mother's Day cards, Father's Day cards, get-well cards, blank art postcards for printing, religious festival cards, boxed stationery sets with greeting cards, corporate holiday cards, personalized photo cards, engagement party invitations, anniversary cards, cultural event postcards, souvenir postcards, thank you card packs, condolence cards, new home cards, congratulations cards.

What are common misclassifications for HS code 4909?

Common misclassification issues for 4909 arise when the 'greeting/message/announcement' function is not clearly defined. Traders might incorrectly classify generic printed cards as other printed matter (4911) if they lack a specific greeting purpose. Similarly, cards that incorporate minor calendar elements, but whose primary function is a greeting, could be mistakenly placed under calendars (4910). Additionally, very small cards attached to gifts might be confused with labels (4821), although labels primarily serve for identification rather than conveying a personal message or announcement.

Which countries are the top exporters of goods under HS code 4909?

In 2025, the top exporters of HS code 4909 in UN Comtrade data were China ($349M, 42% of world exports), Vietnam (about $94M) and the United Kingdom ($74M). World exports came to about $836M, adding countries' reported figures and partner-based estimates for those that did not report (UN Comtrade data). Countries that did not report 2025 data are estimated from partner records, which can understate them.

Which countries are the top importers of goods under HS code 4909?

In 2025, the top importers of HS code 4909 in UN Comtrade data were the United States ($265M, 32% of world imports), Germany ($81M) and the United Kingdom ($80M). World imports came to about $839M, adding countries' reported figures and partner-based estimates for those that did not report (UN Comtrade data). Countries that did not report 2025 data are estimated from partner records, which can understate them.

How is HS code 4909 structured?

HS code 4909 is a 4-digit heading under Chapter 49 of the Harmonized System. The first 2 digits (49) identify the chapter, and digits 3-4 (09) specify the heading. This code contains multiple 6-digit subheadings for precise product classification.